Why SEO?

Your product or service has to compete with many that are similar online. At the same time, people’s attention spans are getting shorter – chances are if users don’t find what they are looking for within the first few seconds of search, they will leave.

In a Google search, users will hardly click beyond the first two or three search results. The implications of this are pretty clear: if you want to be found, you need to make sure your website shows up in the top three search results; ideally right on top. Depending on the search terms you want to be found for, competition can be very fierce. At Denkbar, we have been optimising websites for Google and other search engines for over 15 years – with proven results.

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Our approach

We work very closely with you to learn as much as possible about your product or service, before we develop a strategy. Once we know your keywords, we will only apply white hat SEO techniques to ensure best and long-term search results.

SEO is an ongoing effort. That’s why we place great emphasis on ongoing SEO efforts. Whether you opt to get some training from us and do it yourself, or whether you would like us to do the legwork for you, we will not leave you alone. Our aim to to get you to the top and keep you there. Contact us today to discuss your requirements.

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SEO Keywords

Business owners oftentimes confuse keywords for search with the keywords that are relevant to them. When we think of keywords for SEO, we don’t focus on your actual product or service as much as the keywords users might be typing into Google to get to your website.

So what should you say to attract customers? At Denkbar, we have many years experience crafting websites with content that will get you found within the relevant target audience. To ensure maximum success, we take time to get to know you and your business before we start work – and then taking care to create a strategy that actually works.

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Our promise

SEO is a dynamic and ever-changing discipline. Nowadays Google is very focussed on usability and not so much on meta keywords any longer. Our promise to you is:

  • Constant ongoing training and support, to stay up-to-date with the latest developments in SEO
  • We cannot promise first ranking. No-one can. But we will try our very best to get you up there – and keep you there.
  • Ongoing updates, as per your package, to assist with a healthy ranking
  • Full service (if you wish), so you can lean back and focus on your business

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White Hat SEO

As opposed to Black Hat SEO, White Hat SEO refers to the usage of optimization strategies and techniques that focus on a human audience rather than search engines.

A website that is optimized for search engines only might rank well in the short term, yet will likely get punished in the long term for its lack of user-friendliness. Some examples of White Hat SEO techniques that keep the user in mind include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

Unsurprisingly, White Hat SEO is also called Ethical SEO. We only use White Hat SEO because we intend to make a long-term improvements on your website.

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